The Influence of Mobile Product Information Systems on Consumers’ Perceived Food Quality and Purchase Intention
Type
Master-Thesis
Title
The Influence of Mobile Product Information Systems on Consumers’ Perceived Food Quality and Purchase Intention
Supervisor
Abstract
We are looking for a thesis (masters or bachelor) student on the following topic:
[en] The Influence of Mobile Product Information Systems on Consumers’ Perceived Food Quality and Purchase Intention
[de] Einfluss mobiler Produktinformationsdienste auf die wahrgenommene Qualität von Lebensmitteln und die Kaufabsicht von Konsumenten
Contact: Marvin Hegen (Marvin.Hegen@m-chair.de)
