Mobile Business I - Technology, Markets, Platforms, and Business Models

The "Mobile Business" lecture series provides an introduction to technologies and economic principles defining these markets. Students will be qualified to identify success factors of mobile business models and to judge on possible application scenarios. Starting with the basics of mobile communication services, emphasis will be put on an analysis of the interaction between individuals and mobile devices / services.
This includes an historic overview across the development of mobile communication infrastructures, services, and protocols. Based on this, students will be qualified to identify possibilities and limitations of mobile business applications and business models, in order to consider the resulting opportunities and challenges when deriving the success factors. Characteristic attributes of mobile services, especially in contrast to electronic services, will be outlined and considered in an analysis of the current market environment for mobile business applications. Furthermore, traditional as well as emerging business models will be discussed. The course concludes with a presentation and discussion of several exemplary application scenarios. Students will be able to reflect on specific attributes of mobile applications, to analyse new scenarios, and to draw connections to traditional and established scenarios.

Time and Place:

• Di, 10:00-12:00, HZ 15 (Hörsaalzentrum)
• Di, 14:00-16:00, HZ 15 (Hörsaalzentrum)

The Tuesday morning session will take place every week (14 Oct 2014 until 10 Feb 2015), whereas the afternoon session - with some exceptions - will take place every second week (odd week). Please check the Agenda below, and note the exceptions: On 21 Oct and 27 Jan there will be no afternoon session (even though it is an odd week). The Case Study Workshop is scheduled for 20 Jan 10:00-16:00 (even though it is an even week). In addition, there will be no lecture during the official holiday periods as published by the university.

Agenda:

• Tuesday, 14 October 2014
  10-12 HZ 15
  L01 - Introduction to Mobile Business 1
• Tuesday, 21.10.2014
  10- 12 HZ 15
  G01 - map2snow - Guest Lecture by Andreas Leicher
• Tuesday, 28 October 2014
  10-12 HZ 15
  L02 - Mobile Telecommunication Infrastructures
• Tuesday, 04 November 2014
  10-12 HZ 15
  L03 - Wireless Internet-oriented Infrastructures and Protocols
• Tuesday, 04 November 2014
  14-16 HZ 15
  L04 - Mobile Communication Services
• Tuesday, 11 November 2014
  10-12 HZ 15
  L05 - Electronic Business vs. Mobile Business
• Tuesday, 18 November 2014
  10-12 HZ 15
  L06 - Market Structure and Value Chain
• Tuesday, 18 November 2014
  14-16 HZ 15
  E01 - Technology Basics I (L02, L03, L04)
• Tuesday, 25 November 2014
  10-12 HZ 15
  L07 - Business Models
• Tuesday, 02 December 2014
  10-12 HZ 15
  E02 - Economic Basics I (L05, L06, L07)
• Tuesday, 02 December 2014
  14-16 HZ 15
  CS01 - Case Study Introduction - Michael Pachmajer
• Tuesday, 09 December 2014
  10-12 HZ 15
  L08 - Smartcards and Infrastructures
• Tuesday, 16 December 2014
  10-12 HZ 15
  L09 - Mobile Devices
• Tuesday, 16 December 2014
  14-16 HZ 15
  L10 - Concepts of Mobile OS
• Tuesday, 13 January 2015
  10-12 HZ 15
  L11 - Mobile OS and Security Aspects - Examples
• Tuesday, 13 January 2015
  14-16 HZ 15
  L12 - Trusted Devices
• Tuesday, 20 January 2015
  CS02 - Case Study Workshop I-III - Michael Pachmajer
• Tuesday, 20 January 2015
  CS02 - Case Study Workshop I-III - Michael Pachmajer
• Tuesday, 20 January 2015
  CS04 - Case Study Workshop I-III - Michael Pachmajer
• Tuesday, 27 January 2015
  10-12 HZ 15
  E03 - Technology Basics II (L08, L09, L10, L11)
• Tuesday, 03 February 2015
  10-12 HZ 15
  L13 - Acceptance and Success Factors in Mobile Business
• Tuesday, 10 February 2015
  10-12 HZ 15
  E04 - Economic Basics II (L12, L13)
• Tuesday, 10 February 2015
  14-16 HZ 15
  Q&A - Exam Preparation - Questions & Answers

Downloads:

MOB I old exams