The modern society has undergone rapid developments in the digital world, creating the concept of a digital society. Social networks, smart mobile devices, online shopping and services have encouraged new ways of doing business, and changed our habits and social interactions. Nevertheless, the impacts of these changes on the online users’ privacy have not always been fully understood by the users, as our personal information is released to different parties, which we have not full control of. On top of that, the many accounts we need for different services makes it difficult for the Users to properly manage their “different identities” in the digital world. In this seminar, we will investigate the different interesting topics around identity management in the light of the recent developments in technologies that promise taking into account multilaretal interests of both businesses and the users.